Plancorp’s Lazaroff Talks Research First

First and foremost, Plancorp is a financial planning firm that believes in making financial decisions based on evidence. According to Peter Lazaroff, Director of Investment Research, no investment advice should be given unless it is adequately supported using thorough analysis.

Founded in 1983, Plancorp was built upon the foundation of putting clients’ interest first. In order to provide clients with the most trusted process available, Plancorp only adopts strategies that are statistically robust across multiple platforms. With over $3 billion in assets under management and over 5,500 accounts, Plancorp is committed to serving their clients through all of their financial needs.

According to Lazaroff, it is Plancorp’s job to sort through the 30,000 fund options, constant news cycles, and market research to help achieve client’s financial goals. While it is important to collect and analyze data, it is more important that these findings translate to the market environment. Using thoughtful analysis, Lazaroff believes in patient and deliberate investing based on original research.

At Plancorp, one of the current concerns advisors are reporting are their client’s apprehensions regarding retirement. While financially many clients have been planning for decades, it is the emotional component and lifestyle change that often leads to stress and anxiety.

This year, Plancorp ranked 27th on the Forbes and RIA Channel ranking of the Top 100 RIA firms with over $2 billion in asset growth over the last 10 years. In 2015, Plancorp was ranked 63rd with $2.8 billion in total assets under management.

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