Syntax’s Scientific Approach To Diversified Business Risk

Rory Riggs, Founder, Syntax met with Julie Cooling, Founder & CEO, RIA Channel to discuss his unique methodology to diversifying business risk. The concept behind Syntax’s stratified-weighting, was inspired by Rigg’s longtime career in biotechnology. “I thought there was a big opportunity to organize business data, the way I organized it in science,” explained Riggs. The patent-pending process, offers a new way of classifying business risk. Stepping outside of smart beta and factor investing, the index provider groups stocks by similar business attributes. The goal is to protect investors from market bubbles, through evenly distributed business risk. In January 2019, Syntax launched its first ETF, SSPY. In addition to the Syntax Stratified Large Cap Index, the firm has created over 15 benchmark, sector, and thematic indexes. To Learn more on this topic, head to SyntaxIndices.com