Summary: Environmental, social and governance—better known as ESG—is both a critical part of investment analysis and an avenue to invest with purpose. ESG can make a meaningful impact at the grassroots security level, especially in the world of US municipal bonds, which has only accelerated in part because of the global response to the novel coronavirus crisis. A clear understanding of ESG’s underlying principles can be a powerful tool for advisors to deepen relationships with affluent clients who want to make a difference with their capital. More...