Rachel Schnoll, Head of FinLife, United Capital, Goldman Sachs met with Julie Cooling, Founder & CEO, RIA Channel to discuss what’s next for FinLife, and what it brings to the table for independent advisors.
Prior to the acquisition of United Capital in 2019, Goldman Sachs historically stayed in the ultra-high-net-worth marketplace. “We loved the user experience that United Capital brought its financial planning clients,” says Schnoll on the synergies between the two firms. The Financial Life Platform, first launched in 2016 by United Capital, aims to bring that same client experience to RIAs and independent advisors.
The white-labeled solution is designed to help advisors tackle major challenges surrounding growth, sustainability and independence. FinLife can be incorporated seamlessly with any existing CRM or planning software, and offers advisors a wide variety of reporting templates, client onboarding, and a highly curated selection of investment managers.
Now with the resources of both Goldman Sachs and United Capital behind it, FinLife aims to broaden the platform’s offerings. Schnoll says that FinLife will start incorporating more of Goldman’s strategies, while continuing to place an emphasis on advisor choice.
To learn more, head here.