RFG Advisory’s Shannon Spotswood Talks Technology Integration and Robo-Advisory

Spotswood Aims for Mobile Integration to Capture the Next Generation of Investors

Shannon Spotswood, President of RFG Advisory, recently spoke with Julie Cooling, CEO and Founder of RIA Channel, about how they choose the advisers they partner with and the role robo-advisory will play to their firm in the future.

RFG Advisory’s strategy involves becoming a turn-key integrated platform for best-in-class advisers to run their practice. Advisers join through affiliation or through acquisition, in which RFG will buy between 5% and 51% of an adviser’s practice.

Spotswood looks to make RFG Advisory the partner of choice for growth-oriented, entrepreneurial advisers. They do this by offering best-in-breed, fully integrated technology solutions. RFG hopes to capture the next generation of clients through robo-advisory and mobile integration, but without sacrificing the human element.

RFG Advisory is a hybrid RIA firm and aggregator based in Birmingham, Alabama. They have $1.7 billion in assets under management and 40 advisers.