Shannon Spotswood, President of RFG Advisory, recently spoke with Julie Cooling, CEO and Founder of RIA Channel, about how they choose the advisers they partner with and the role robo-advisory will play to their firm in the future.
RFG Advisory’s strategy involves becoming a turn-key integrated platform for best-in-class advisers to run their practice. Advisers join through affiliation or through acquisition, in which RFG will buy between 5% and 51% of an adviser’s practice.
Spotswood looks to make RFG Advisory the partner of choice for growth-oriented, entrepreneurial advisers. They do this by offering best-in-breed, fully integrated technology solutions. RFG hopes to capture the next generation of clients through robo-advisory and mobile integration, but without sacrificing the human element.
RFG Advisory is a hybrid RIA firm and aggregator based in Birmingham, Alabama. They have $1.7 billion in assets under management and 40 advisers.