Mayhue On Merit Financial Advisors’ Approach To Growth

Kay Lynn Mayhue, President of Merit Financial Advisors, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss Merit’s integrated approach to growth and scale.

Merit Financial Advisors has doubled in size over the last year. The hybrid RIA  has completed 23 transactions to date, with 12 in the last year and perhaps another 12 this year, says Mayhue. In addition to M&A fueled growth, Merit continues to grow organically. In 2023, Merit Financial was ranked #14 on RIA Channel’s Top ETF Power Users List and is widely recognized as a top RIA nationally. 

When advisors join Merit, they join a firm with a significant scale that provides solid platforms for technology, compliance, and marketing.  At the same time, Merit is small enough to be agile and meet advisors where they are.  Merit also is flexible, as advisors can continue to make their own investment decisions if they choose.  Some advisors may wish to rely on Merit’s investment team, which includes eight CFA Charterholders with a wide range of investment specializations. 


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