Brian Kovack, Founder and CEO of Kovack Financial, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss the firm’s long-term history of serving clients as an independent firm.
Kovack Financial is a national independent firm with 400 financial advisors. The firm is one of the last privately-owned mid-size independent advisory firms. Kovack states that advisor training is more important now than ever, as advisors need to be prepared to advise younger clients who are the beneficiaries of the great wealth transfer.
Kovack notes that the firm is not for sale, and he seeks to remain independent for the advisors who have invested in the business. The size of the firm allows Kovack to offer a boutique service model for clients.
Many advisors prefer to stay with a mid-sized firm rather than being rolled up into a larger one. Kovack believes in treating people the way you would want to be treated, serving both clients and advisors in a way that encourages their longevity with the firm.
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