Robert Powell, Vice President, Wealth Management Sales, iPipeline, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss how advisors can scale through leveraging artificial intelligence technologies.
iPipeline is a platform started in 1995 to support broker-dealers, RIAs, and BGAs in transacting their business efficiently. Powell notes that advisors and tech vendors face the same challenges, with both being able to use artificial intelligence to scale and transact business more quickly.
iPipeline helps advisors grow their business by increasing efficiency and making connections between manufacturing and distribution. The platform facilitates communications and transactions between insurance companies, brokerage general agencies, and registered investment advisors. Other counterparties include clearing firms, custodians, and fund managers. iPipeline works within specific needs and requirements, which vary across RIAs and broker-dealers.
As iPipeline has built processes to make its own business more efficient, the firm looks to implement those same processes in the software, allowing its customers to benefit from the same efficiencies.
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