Goodbye Love! Advisor Warning on Three Valentine’s Day Stocks

It’s Christmas for the love lorn! But it might not be so merry for a few brands that tend to seen an uptick in brand awareness at least right around Valentine’s Day.

Brent Wilsey of San Diego-based Wilsey Asset Management says he won’t be buying at least major Valentine’s Day names for his clients anytime soon.  In a note to clients on Tuesday, Wilsey said Tiffany (TIF)TIF 131,46 0,00 0,00%, Hershey (HSY)HSY 187,08 +0,75 +0,40% and 1-800-Flowers (FLWS)FLWS 9,12 +0,06 +0,66% were all a sell.  As of Feb. 7, Wilsey thinks these low dividend paying, high levered stocks will shed some weight in the stock price. Tiffay: $66.17; Hershey: $76.23; 1-9=800-Flowers: $8.91. Based on current prices, Wilsey is super bear on all three.

Speaking of bears: Build-A-Bear (BBW)BBW 30,07 +0,41 +1,38% is buy for advisors who stock pick for clients.  The company is known for its independently created stuffed bears. Price to sales is 0.52, just below the industry average of 0.76. Price to cash flow is 5.24, more than half the industry average of 10.72.  And there is no debt on the balance sheet.  The stock trades around $11 and change and Wilsey the bull thinks this bear can hit $17 within 12 months.