Engaging clients across the ages

AdvertisementMike Van Wyk, vice president of Customer Research & Insights at Capital Group, sat down with Julie Cooling, founder & CEO of RIA Channel, to discuss generational differences within the context of the advisor marketplace. More than ever, advisors are developing customized approaches to working with their clients, identifying client expectations and navigating unique client needs. Van Wyk’s research into investment behaviors and attitudes across generations is being used by advisors to assist them in their approach with clients as well as their efforts toward better prospecting. Van Wyk describes generational differences and potentially identifiable and impactful influences on client decision making.

Capital Group’s advisor insights and research are available on their site:

High net worth Gen Xers: “Do-it-yourself” generation

High net worth Millennials: Savvy with high expectations

High net worth Boomers: Settling into retirement

Redefining risk using language that resonates

5 money lessons to teach your clients’ children

You can also visit Capital Group’s dedicated site for RIAs, which includes timely market and practice management insights to help you grow your practice.

 

 

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value.

Investors should carefully consider investment objectives, risks, charges and expenses. This and other important information is contained in the fund prospectuses and summary prospectuses, which can be obtained from a financial professional and should be read carefully before investing.

Statements attributed to an individual represent the opinions of that individual as of the date published and do not necessarily reflect the opinions of Capital Group or its affiliates. This information is intended to highlight issues and should not be considered advice, an endorsement or a recommendation.

Content contained herein is not intended to serve as impartial investment or fiduciary advice. The content has been developed by Capital Group, which receives fees for managing, distributing and/or servicing its investments.

All Capital Group trademarks referenced are registered trademarks owned by The Capital Group Companies, Inc. or an affiliated company. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.

Securities offered through American Funds Distributors, Inc.

Advertisement

SHARE