Stephanie Pierce, Deputy Head of Investments for BNY, joined Zoe Hunt, Host of RIA Channel, at BNY INSITE 2026 to discuss how the firm’s SPARKSM program enables investors to align their liquidity investments with their philanthropic goals and the recent launch of SPARKSM Future Shares.
Pierce explains that through the BNY Dreyfus Government Cash Management Fund, the SPARKSM program allows clients to invest in one of the firm’s flagship liquidity solutions while supporting a charity of their choice. BNY contributes 10% of its net revenue, based on a client’s average balance, directly to the selected charity. She highlights that this enables investors to receive the full benefits of the investment while creating a meaningful impact in their communities.
After launching SPARKSM Shares for institutional investors three years ago, Pierce notes the program has donated more than $2.5 million to 25 charities. Building on that momentum, BNY introduced SPARKSM Future Shares in 2026, expanding access to retail investors through financial advisors with a lower minimum. Pierce believes SPARKSM Future Shares enables investors to make their cash work harder by combining liquidity and investment returns with the opportunity to support the causes that matter most to them.
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