Will Steiner, Head of Content for Altruist, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss building the content that advisors want to engage with.
As Head of Content, Steiner oversees everything that advisors read or watch about Altruist, including webinars, the Advisor Journey podcast, blog posts, and press releases. Steiner notes that the content on practice management is popular with advisors, especially those looking to grow their firm or enhance the client service experience. Altruist builds technology that moves advisors away from administrative work, allowing them to spend more time with their clients.
Advisors are also interested in learning about artificial intelligence, which Altruist will use to build internal tools before building applications for advisors. Steiner believes that the initial applications of AI will be used to help advisors create a better experience for their clients, which could include providing deeper research on client questions. Because clients are paying for a relationship with a human advisor, technologists must be careful not to destroy that trust by providing tools that make clients feel that they are being served by AI and not by their advisor.
Over 5,000 advisors rely on Altruist for custody and technology solutions. Altruist offers a strong value proposition, providing affordable services to solo advisors and firms with fewer than 20 employees. Many advisors who work with Altruist advise on between $100 million and $250 million in client assets. Steiner states that Robinhood’s acquisition of TradePMR will drive the industry to a faster pace of innovation. While it might take time for that acquisition to be integrated into the Robinhood platform, Steiner believes it will be a strong addition to the firm. Altruist will continue to innovate for clients in the months or years it takes for Robinhood’s new platform to become operational.
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