Seeking Upside Potential with a 100% Built-in Buffer – Innovator ETFs – 7.31.23


Title: Seeking Upside Potential with a 100% Built-in Buffer
Date: Monday, July 31, 2023
Time: 1:00 PM Eastern Daylight Time
Duration: 1 hour

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Strategies seeking defined upside exposure with defined downside protection have existed for decades, but never before have they been offered in a way that is both tax efficient and without credit risk.

Join us for this webcast to learn more about this new solution from Innovator ETFs® that seeks to provide:

  • Defined exposure to the equity market’s upside potential
  • A 100% buffer against loss
  • A potential alternative to investments in cash1

On July 18, 2023, Innovator launched Equity Defined Protection ETFTM (TJUL). TJUL seeks to track the return of SPDR S&P 500 ETF Trust (SPY), to a cap, with a 100% downside buffer over a two-year outcome period.


Accepted for 1 CFP® / IWI / CFA CE Credit


Trey Martin Trey Martin VP, Sales Innovator ETFs

Trey joined Innovator Capital Management in 2017 and is responsible for distribution efforts across the institutional, national wirehouse, registered investment advisor and regional & independent broker dealer channels. Prior to joining Innovator, he held multiple sales positions at First Trust Portfolios. Trey holds a bachelor’s degree from Wheaton College and also maintains the series 7, series 24, and 66 FINRA licenses.

Tim Urbanowicz, CFA Tim Urbanowicz, CFA VP, Research & Investment Strategy Innovator ETFs

Tim Urbanowicz, CFA is the Head of Research & Investment Strategy for Innovator Capital Management. In his role, Tim is responsible for all market research, investment strategy, and portfolio solutions. Prior to joining Innovator, Tim was a Sr. Investment Strategist for Northern Trust, serving as a subject matter expert on global markets and portfolio construction. Prior to joining Northern Trust, Tim served as the Director of Fixed Income ETFs and Head Capital Markets Strategist for Invesco.

ETFs use creation units, which allow for the purchase and sale of assets in the fund collectively. Consequently, ETFs usually generate fewer capital gain distributions overall, which can make them somewhat more tax-efficient than mutual funds. Defined Outcome ETFs are not backed by the faith and credit of an issuing institution, so they are not exposed to credit risk.

1. The Fund may provide investors with an alternative to investments in cash, cash-like instruments, U.S. Treasury obligations and structured products or insurance products with a similar investment profile to the Fund. To help decide whether an investment in the Fund is appropriate based upon individual circumstances, please see “Investor Suitability Considerations.”

The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see "Investor Suitability" in the prospectus.

Investing involves risks. Loss of principal is possible. The Fund faces numerous market trading risks, including active markets risk, authorized participation concentration risk, buffered loss risk, cap change risk, capped upside return risk, correlation risk, liquidity risk, management risk, market maker risk, market risk, non-diversification risk, operation risk, options risk, trading issues risk, upside participation risk and valuation risk. For a detail list of fund risks see the prospectus.

The outcomes that the Fund seeks to provide may only be realized if you are holding shares on the first day of the Outcome Period and continue to hold them on the last day of the Outcome Period, approximately two years. There is no guarantee that the Fund will achieve its investment objective.

There is no guarantee the Fund will be successful in providing the sought-after protection. If the Outcome Period has begun and the Underlying ETF has increased in value, any appreciation of the Fund by virtue of increases in the Underlying ETF since the commencement of the Outcome Period will not be protected by the Buffer, and an investor could experience losses until the Underlying ETF returns to the original price at the commencement of the Outcome Period.

Fund shareholders are subject to an upside return cap (the "Cap") that represents the maximum percentage return an investor can achieve from an investment in the funds' for the Outcome Period, before fees and expenses. If the Outcome Period has begun and the Fund has increased in value to a level near to the Cap, an investor purchasing at that price has little or no ability to achieve gains but remains vulnerable to downside risks. Additionally, the Cap may rise or fall from one Outcome Period to the next. The Cap, and the Fund's position relative to it, should be considered before investing in the Fund. The Fund's website,, provides important Fund information as well information relating to the potential outcomes of an investment in a Fund on a daily basis.

FLEX Options Risk. The Fund will utilize FLEX Options issued and guaranteed for settlement by the Options Clearing Corporation (OCC). In the unlikely event that the OCC becomes insolvent or is otherwise unable to meet its settlement obligations, the Fund could suffer significant losses. Additionally, FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices. The values of FLEX Options do not increase or decrease at the same rate as the reference asset and may vary due to factors other than the price of reference asset.

The Funds' investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus contains this and other important information, and it may be obtained at Read it carefully before investing.

Innovator ETFs are distributed by Foreside Fund Services, LLC.