For details on how firms qualified for this list, please see our METHODOLOGY.
| Rank | Firm | ETF Assets | Total Assets |
|---|---|---|---|
| 1 | Hightower Advisors | $29,469,326,324 | $130,239,337,374 |
| 2 | Wealth Enhancement Advisory Services | $27,981,728,327 | $72,024,609,099 |
| 3 | Carson Wealth | $15,908,286,000 | $26,774,389,503 |
| 4 | Rockefeller Capital Management | $13,226,265,148 | $51,821,018,176 |
| 5 | Savant Wealth Management | $9,171,885,347 | $28,600,796,184 |
| 6 | NewEdge Advisors | $8,861,750,205 | $18,432,430,824 |
| 7 | Wealthspire Advisors | $8,803,630,864 | $21,691,716,165 |
| 8 | Sanctuary Wealth | $7,413,760,590 | $22,024,300,000 |
| 9 | EP Wealth Advisors | $7,250,580,523 | $22,321,000,000 |
| 10 | The Mather Group | $6,367,352,417 | $10,508,543,012 |
| 11 | Integrated Partners | $6,008,130,692 | $13,503,410,000 |
| 12 | AE Wealth Management | $5,938,229,510 | $27,082,623,332 |
| 13 | Moneta Group | $5,714,893,535 | $37,481,639,918 |
| 14 | Modera Wealth Management | $5,277,963,728 | $12,532,443,204 |
| 15 | Dynasty Financial Partners | $4,543,995,221 | $916,787,822 |
| 16 | Stratos Wealth Partners | $4,086,697,257 | $12,533,266,805 |
| 17 | Pure Financial Advisors | $4,086,066,423 | $6,292,814,320 |
| 18 | Forum Financial | $4,082,025,901 | $8,531,276,819 |
| 19 | Facet | $3,695,291,671 | $3,865,037,052 |
| 20 | Orgel Wealth Management | $3,634,443,596 | $7,104,580,359 |
| 21 | Truepoint Wealth Counsel | $3,619,817,914 | $4,935,598,041 |
| 22 | Forvis Mazars Wealth Advisors | $3,558,372,813 | $8,922,002,847 |
| 23 | Merit Financial Advisors | $3,488,894,129 | $7,252,133,507 |
| 24 | Composition Wealth | $3,471,825,747 | $4,895,699,621 |
| 25 | &Partners | $3,303,827,670 | $1,173,060,409 |
| 26 | Alesco Advisors | $3,122,583,200 | $4,430,226,612 |
| 27 | IEQ Capital | $2,889,376,164 | $23,584,354,606 |
| 28 | JMG Financial Group | $2,829,054,594 | $5,415,853,000 |
| 29 | Mission Wealth | $2,812,554,271 | $7,072,960,768 |
| 30 | RFG Advisory | $2,734,081,086 | $3,859,253,984 |
| 31 | Coldstream Wealth Management | $2,707,557,050 | $10,666,708,673 |
| 32 | SEIA | $2,659,821,305 | $14,211,502,743 |
| 33 | Advisory Alpha | $2,561,275,743 | $2,997,055,995 |
| 34 | HBKS Wealth Advisors | $2,557,392,240 | $6,504,509,773 |
| 35 | SageSpring Wealth Partners | $2,521,704,471 | $5,502,859,482 |
| 36 | Circle Wealth Management | $2,476,912,104 | $10,174,361,288 |
| 37 | Advisory Services Network | $2,472,305,371 | $6,818,718,908 |
| 38 | Axxcess Wealth Management | $2,448,070,862 | $6,470,763,788 |
| 39 | Foster Group | $2,320,233,197 | $3,238,513,168 |
| 40 | Gradient Investments | $2,187,968,020 | $5,268,163,746 |
| 41 | Valeo Financial Advisors | $2,123,112,641 | $8,944,535,606 |
| 42 | Carlson Capital Management | $2,094,131,158 | $3,502,693,641 |
| 43 | Parallel Advisors | $2,055,989,803 | $7,076,381,972 |
| 44 | IHT Wealth Management | $2,022,107,106 | $4,820,462,755 |
| 45 | Perigon Wealth Management | $2,001,964,852 | $6,940,945,795 |
| 46 | Nicholas Hoffman & Company | $1,953,699,888 | $6,681,567,764 |
| 47 | Plancorp | $1,881,781,434 | $6,479,677,393 |
| 48 | Waldron Private Wealth | $1,810,459,972 | $4,065,965,177 |
| 49 | Ritholtz Wealth Management | $1,801,196,518 | $5,044,156,635 |
| 50 | Annex Wealth Management | $1,791,599,910 | $5,583,981,406 |