For details on how firms qualified for this list, please see our METHODOLOGY.
| Rank | Firm | ETF Assets | Total Assets |
|---|---|---|---|
| 1 | Creative Planning | $68,704,322,951 | $175,271,678,869 |
| 2 | Edelman Financial Engines | $41,763,509,015 | $270,770,414,647 |
| 3 | Hightower Advisors | $24,409,090,997 | $130,239,337,374 |
| 4 | Wealth Enhancement Advisory Services | $22,444,706,309 | $72,024,609,099 |
| 5 | Empower Advisory Group | $15,786,646,004 | $134,279,160,181 |
| 6 | Carson Wealth | $13,901,372,997 | $26,774,389,503 |
| 7 | CAPTRUST | $13,634,894,078 | $852,173,054,617 |
| 8 | Allworth Financial | $12,491,298,351 | $19,313,695,523 |
| 9 | Private Advisor Group | $8,883,673,000 | $31,535,760,181 |
| 10 | Avantax Advisory Services | $8,772,793,045 | $41,695,726,722 |
| 11 | Buckingham Strategic Wealth | $7,251,744,888 | $28,824,339,793 |
| 12 | Wealthspire Advisors | $6,619,725,003 | $18,872,379,313 |
| 13 | Savant Wealth Management | $6,460,093,474 | $26,037,636,583 |
| 14 | The Colony Group | $5,942,904,997 | $21,472,648,180 |
| 15 | NewEdge Advisors | $5,865,796,681 | $18,432,430,824 |
| 16 | The Mather Group | $5,454,192,958 | $10,508,543,012 |
| 17 | CIBC Private Wealth Advisors | $5,215,529,132 | $57,308,548,955 |
| 18 | Clark Capital Management Group Inc | $4,927,468,598 | $25,930,824,625 |
| 19 | EP Wealth Advisors | $4,792,043,699 | $22,321,000,000 |
| 20 | RWA Wealth Partners | $4,771,289,133 | $15,423,271,608 |
| 21 | Integrated Wealth Concepts | $4,737,766,981 | $12,394,481,000 |
| 22 | Valmark Advisers | $4,737,637,158 | $7,029,587,820 |
| 23 | Prime Capital Investment Advisors | $4,659,250,985 | $24,362,866,552 |
| 24 | AE Wealth Management | $4,656,057,128 | $27,082,623,332 |
| 25 | Modera Wealth Management | $4,393,198,997 | $12,532,443,204 |
| 26 | Ballentine Partners | $4,361,928,732 | $10,768,609,767 |
| 27 | Beacon Pointe Advisors | $4,132,929,097 | $31,279,960,486 |
| 28 | Spire Wealth Management | $3,571,883,229 | $4,777,743,993 |
| 29 | Stratos Wealth Partners, Ltd | $3,474,542,170 | $12,533,266,805 |
| 30 | Orgel Wealth Management | $3,463,786,994 | $7,104,580,359 |
| 31 | Mill Creek Capital Advisors | $3,388,369,675 | $8,201,352,376 |
| 32 | SignatureFD | $3,331,533,487 | $7,245,750,124 |
| 33 | Waverly Advisors | $3,283,695,094 | $11,379,745,311 |
| 34 | Truepoint | $3,201,049,652 | $4,935,598,041 |
| 35 | Forvis Wealth Advisors | $3,183,314,849 | $7,888,121,845 |
| 36 | Miracle Mile Advisors | $3,137,569,340 | $4,895,699,621 |
| 37 | Barings | $3,070,826,147 | $307,726,562,224 |
| 38 | Matson Money | $3,015,549,012 | $19,647,408,985 |
| 39 | Pure Financial Advisors | $2,930,424,375 | $6,292,814,320 |
| 40 | Alesco Advisors | $2,925,615,984 | $4,430,226,612 |
| 41 | Facet | $2,911,670,818 | $2,544,660,518 |
| 42 | Choreo | $2,907,415,850 | $16,030,866,060 |
| 43 | Dynasty Wealth | $2,886,083,702 | $916,787,822 |
| 44 | Evoke Advisors | $2,805,639,366 | $13,362,939,383 |
| 45 | Summit Trail Advisors | $2,804,649,077 | $17,651,630,433 |
| 46 | Mission Wealth | $2,589,872,449 | $7,072,960,768 |
| 47 | Aptus Capital Advisors | $2,579,476,800 | $5,285,077,689 |
| 48 | SEIA | $2,560,194,692 | $14,211,502,743 |
| 49 | Balentine | $2,549,211,888 | $4,691,282,848 |
| 50 | Coldstream Wealth | $2,341,611,583 | $7,578,712,530 |