Plancorp’s Hybrid Robo Attracts A Broader Client Base

Peter Lazaroff, Chief Investment Officer, Plancorp sat down with Julie Cooling, Founder & CEO, RIA Channel to discuss their new automated financial planning software or robo advisor called BrightPlan.com.  With over $4 billion in assets under management, Plancorp is one of the largest RIA firms in the country. Through BrightPlan, Plancorp will offer a subscription based financial planning service with access to Dimensional Fund Advisers and Vanguard, while still offering access to Plancorp’s financial planning team. Innovative technology and hybrid solutions like BrightPlan have become popular with hands on investors who want more control. The Fund share classes are offered at much lower account minimums when purchased through BrightPlan, and Lazaroff calls this the “democratization” of investing that technology is allowing. Plancorp is aiming to help anyone looking to invest, not just the currently wealthy, and to help them stay on target through technology-driven, goals-based investing.