NobleBridge Wealth’s Ross On The Advisor’s Evolving Role In Digital Assets

Tyrone Ross, Managing Partner, NobleBridge Wealth met with Julie Cooling, Founder & CEO, RIA Channel to discuss the advisor’s evolving role in digital assets.

Ross, a traditional investment advisor, first took interest in crypto during Bitcoin’s 2017 run-up. “I was getting inundated with clients asking about it,” says Ross. Eventually he became the digital assets expert in his firm, deep diving into crypto podcasts, newsletters, and communities. Ross even began to personally invest in a number of currencies and tokens.

For now, RIA’s aren’t able to custody or charge a fee on crypto assets.  So any advice on the topic mostly comes as a value-add. “We want to be a trailblazer and a leader in the industry,” explains Ross. He believes that one day the role of the advisor will shift into more of a consultant and that ultimately crypto technology will permanently shape the financial services space.