Hoffman On Invesco’s Unified Approach

John Hoffman, National Sales Director at Invesco, sat down with Julie Cooling, Founder & CEO, RIA Channel to discuss Invesco’s move to a unified brand and his outlook on the ETF market.

Invesco, an independent investment management firm, has recently unified its own brand in an effort to better fulfill a solutions-oriented and client-focused approach. “Now all clients have the full breadth of our firm, across all markets,” explained Hoffman. Additionally, the Invesco consulting arm works with other RIAs on branding, consistent messaging, and how best to go to market.

When asked about his ETF outlook, Hoffman compared the accelerated growth of the ETF industry to the car sharing app, Uber, in terms the “network effect” impacting ETF markets.

For more information, head to Invesco.com.