Gordon Asset Management’s Gordon On Navigating Client Risk Tolerance

Joseph Gordon, Managing Partner, Gordon Asset Management discusses his firm’s approach to navigating client risk tolerance in today’s market.

“People tend to overestimate their aggressiveness,” says Gordon. With the market upswings over the last ten years, Gordon suggests that some clients have pushed to go all in on momentum growth stocks, while others lean toward value investing. “We try to have a balance with our clients,” says Gordon on the importance of diversified risk.

Gordon Asset Management also utilizes liquid alternatives as a way to protect fixed-income returns in a rising rate environment. “The traditional 60/40 stock-bond mix is dead,” believes Gordon.  He encourages advisors to look towards non-traditional investments such as real estate equity, catastrophic bonds, and peer-to-peer lending.

Gordon Asset Management is based in Raleigh, NC and offers wealth, family, and retirement planning services. The firm currently manages over $1.5 billion in assets.