Ron Rubin, Executive Vice Chair of Focus Partners Wealth, and Christina Townsend, Head of Client Executives at BNY Pershing, joined Keith Black, Managing Director of RIA Channel to discuss strategies for sustainable growth and the changing demands of clients in the wealth management industry.
Focus Partners Wealth is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, Focus Partners Wealth works with clients at every stage, helping them manage their financial future. Their team of advisors works collectively to deliver personalized wealth planning strategies across local communities, placing clients’ values, goals, motivations, and priorities at the heart of what they do.
Clients are increasingly looking for more than traditional asset management and financial planning. There is a growing demand for holistic, personalized services that align with clients’ values, lifestyles, and long-term goals. They are looking for “frictionless opportunities to be taken care of by their financial advisor.”
Townsend’s view is that while many firms are focused on inorganic growth, those that will succeed in the long run are prioritizing organic growth strategies. This includes revamping marketing approaches, enhancing value propositions, and focusing on future generations – for both clients and advisors. She also underscored the importance of succession planning to ensure continuity and sustainable growth.
BNY Pershing is helping firms scale by providing access to a broad range of solutions through its Wealth Platform, Wove. With a focus on meeting firms where they are, BNY Pershing aims to help advisors manage more clients efficiently while offering holistic services that meet diverse client needs.
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