Bernstein’s Brugge On Utilizing Active Ingredients In A Passive Package

Robert van Brugge, CEO of Bernstein sat down with Julie Cooling, Founder and CEO, RIA Channel about the launch of their two ETFs: BERN and BRGL. Through these ETFs, the firm has converted their research into a “prepackaged” format designed for the RIA marketplace. “What Bernstein is really known for is our fundamental, bottom up company by company research,” said van Brugge.

Despite having “very active ingredients,” what they actually offer is a passive ETF package with systematic publishing of their stock recommendations and research in order to give their clients an idea of Bernstein’s long, historical track record.

Founded in 1967, Sanford C. Bernstein, LLC is a financial services firm with over 900 financial service professionals and over $80 billion in assets under management.