Amplify’s Magoon On BATT Metals ETF

Christian Magoon, Founder & CEO of Amplify met with Julie Cooling, Founder & CEO, RIA Channel to talk about the debut of their newest ETF, Advanced Battery Metals and Materials (BATT).

Launched in June of 2018, BATT is made up of miners, companies that own reserves, or recycle the key metals involved in advanced batteries, such as cobalt, nickel, manganese and lithium.  Magoon believed that new technologies surrounding smart phones or electric vehicles will fuel 6- 8 times growth in demand for advanced batteries, but with the same levels of supply.  Since the majority of the portfolio is located outside of the US,  BATT offers accessibility to what can often be a difficult trend to break into, Magoon explained.  The actively managed product is a “great diversifer” Magoon said on BATT’s exposure to international stocks.

Founded in 2016, Amplify currently holds $840 million in assets. Their first product, Amplify Online Retail ETF (IBUY) became one of the largest retail-based ETFs in less than 2 years, recently surpassing $495 million in assets. Since inception only a few months ago, BATT has gathered over $7.8 million in assets.