For details on how firms qualified for this list, please see our METHODOLOGY.
| Ranking | Firm Name | ETF Assets | Total Assets |
|---|---|---|---|
| 1 | Creative Planning | $52,898,000,896 | $133,830,631,424 |
| 2 | Carson Wealth | $8,956,914,688 | $18,849,130,496 |
| 3 | Brookstone Capital | $3,705,553,152 | $8,400,000,000 |
| 4 | Adviser Investments | $3,509,787,648 | $7,249,890,816 |
| 5 | Integrated Partners | $2,846,080,000 | $7,826,047,488 |
| 6 | Truepoint Wealth Counsel | $2,596,860,672 | $4,642,982,400 |
| 7 | Moneta Group | $2,567,851,264 | $32,888,762,368 |
| 8 | Orgel Wealth | $2,556,530,432 | $6,606,699,008 |
| 9 | Alesco Advisors | $2,539,298,048 | $4,403,996,672 |
| 10 | Miracle Mile Advisors | $2,309,491,712 | $3,067,347,200 |
| 11 | Foundations Investment Advisors | $2,015,734,528 | $3,173,202,432 |
| 12 | Forum Financial | $1,997,655,936 | $7,399,287,808 |
| 13 | SigFig Wealth | $1,867,077,504 | $2,301,052,928 |
| 14 | Merit Financial | $1,858,898,816 | $3,681,709,824 |
| 15 | Pure Financial Advisors | $1,774,125,824 | $4,084,060,160 |
| 16 | Choreo | $1,718,497,408 | $9,629,035,520 |
| 17 | JMG Financial Group | $1,714,843,008 | $4,715,950,080 |
| 18 | AJ Wealth | $1,659,288,064 | $2,856,386,816 |
| 19 | Capital Investment Advisors | $1,561,165,952 | $4,224,196,096 |
| 20 | Facet Wealth | $1,498,803,968 | $1,638,337,664 |
| 21 | Mission Wealth | $1,494,153,984 | $4,815,109,632 |
| 22 | Wharton Business Group | $1,488,747,008 | $3,439,553,280 |
| 23 | Wealthcare Advisory Partners | $1,461,116,544 | $3,374,911,744 |
| 24 | Sand Hill Global Advisors | $1,437,783,168 | $3,604,693,760 |
| 25 | Global Strategic Investment Solutions | $1,434,033,792 | $1,105,287,936 |
| 26 | RFG Advisory | $1,392,587,136 | $2,728,866,048 |
| 27 | Advisory Services Network | $1,388,419,328 | $5,686,160,384 |
| 28 | Destination Wealth | $1,368,614,144 | $3,809,515,264 |
| 29 | Halbert Hargrove | $1,314,400,896 | $3,030,982,912 |
| 30 | Gradient Investments | $1,309,563,904 | $4,080,420,864 |
| 31 | Plancorp | $1,297,806,592 | $6,077,964,800 |
| 32 | Parallel Advisors | $1,229,470,336 | $5,713,513,984 |
| 33 | Annex Wealth | $1,200,150,272 | $4,595,179,008 |
| 34 | Trilogy Capital | $1,198,475,904 | $1,668,533,888 |
| 35 | Foster Group | $1,187,445,120 | $3,393,383,424 |
| 36 | Great Valley Advisor Group | $1,176,901,888 | $4,489,786,368 |
| 37 | Waldron Private Wealth | $1,166,283,008 | $4,137,857,536 |
| 38 | WealthSource | $1,164,395,648 | $1,928,232,704 |
| 39 | CX Institutional | $1,140,649,728 | $1,991,453,184 |
| 40 | Linscomb & Williams | $1,093,026,176 | $4,696,564,224 |
| 41 | Legacy Wealth | $1,045,541,632 | $2,076,485,504 |
| 42 | Connecticut Wealth Management | $1,002,097,280 | $2,385,202,432 |
| 43 | Ellevest | $1,000,572,352 | $1,434,750,848 |
| 44 | Capstone Financial | $982,907,008 | $2,098,963,712 |
| 45 | Evensky & Katz | $977,280,000 | $2,741,464,064 |
| 46 | Alaska Permanent | $968,074,240 | $3,543,184,128 |
| 47 | Baystate Wealth | $966,806,976 | $1,571,527,424 |
| 48 | Apella Wealth | $964,113,152 | $2,356,999,936 |
| 49 | Ritholtz Wealth | $958,742,848 | $2,707,484,928 |
| 50 | McAdam | $956,515,008 | $1,236,481,280 |
| 51 | Full Sail Capital | $946,448,320 | $1,691,645,568 |
| 52 | Csenge Advisory Group | $934,574,656 | $2,351,921,664 |
| 53 | Klingman | $932,351,808 | $3,120,211,200 |
| 54 | Dynamic Wealth Advisors | $919,731,072 | $3,305,081,600 |
| 55 | Financial Advocates Investment Management | $905,221,440 | $4,378,530,816 |
| 56 | Efficient Advisors | $903,589,440 | $2,192,970,240 |
| 57 | Parsec Financial | $890,713,280 | $4,226,304,256 |
| 58 | LBMC Investment Advisors | $870,713,600 | $1,896,867,328 |
| 59 | McKinley Carter Wealth Services | $869,426,112 | $2,094,889,600 |
| 60 | Colorado Financial Management | $866,581,184 | $2,123,151,488 |
| 61 | Bricktown Capital | $863,520,448 | $11,058,803,712 |
| 62 | Apexium Financial | $856,383,552 | $2,391,977,728 |
| 63 | Heritage Wealth Advisors | $855,822,912 | $3,325,396,224 |
| 64 | Johnson Wealth | $847,819,840 | $8,804,221,952 |
| 65 | BakerAvenue | $845,418,048 | $2,131,831,936 |
| 66 | Sigma Investment Counselors | $837,186,240 | $1,669,433,216 |
| 67 | Northeast Financial | $833,291,328 | $4,524,575,744 |
| 68 | Accredited Investors Wealth Management | $811,192,768 | $3,383,260,672 |
| 69 | Lutz Financial | $804,953,088 | $1,818,535,168 |
| 70 | MCF Advisors | $785,545,280 | $2,695,572,736 |
| 71 | Conservest Capital Advisors | $775,131,520 | $1,589,039,744 |
| 72 | Advocacy Wealth Management | $757,082,624 | $1,114,785,408 |
| 73 | Bogart Wealth | $756,222,336 | $1,925,112,960 |
| 74 | Trek Financial | $753,828,416 | $1,732,993,664 |
| 75 | Forbes Family Trust | $753,434,944 | $3,654,702,848 |
| 76 | Wealthspire Advisors | $747,783,744 | $2,832,184,320 |
| 77 | Fusion Family Wealth | $728,219,456 | $912,214,080 |
| 78 | Clearwater Capital Partners | $725,648,576 | $1,068,659,264 |
| 79 | Callan Capital | $720,080,256 | $1,473,127,936 |
| 80 | Perigon Wealth Management | $719,112,320 | $3,328,851,200 |
| 81 | Willis Johnson & Associates | $716,308,416 | $914,867,584 |
| 82 | Stairway Partners | $701,084,032 | $1,204,482,048 |
| 83 | Campbell Wealth Management | $698,377,024 | $937,961,984 |
| 84 | True Link Financial Advisors | $698,022,976 | $906,716,416 |
| 85 | Cahaba Wealth Management | $694,800,768 | $1,151,097,856 |
| 86 | BLB & B Advisors | $693,946,048 | $2,065,090,048 |
| 87 | Verus Financial Partners | $683,658,368 | $983,047,936 |
| 88 | Exencial Wealth Advisors | $681,723,712 | $4,360,545,280 |
| 89 | Salomon & Ludwin | $676,226,112 | $1,074,384,128 |
| 90 | FDX Advisors | $669,006,976 | $5,084,607,488 |
| 91 | Tanglewood Total Wealth Management | $667,181,056 | $1,406,404,864 |
| 92 | The Milwaukee Company | $655,082,112 | $1,046,632,064 |
| 93 | RVW Wealth | $654,510,848 | $960,957,824 |
| 94 | IFG Advisory | $648,140,032 | $2,691,761,152 |
| 95 | AdvisorNet Wealth Partners | $647,060,544 | $3,922,193,408 |
| 96 | TruWealth Advisors | $640,844,416 | $1,697,533,184 |
| 97 | PrairieView Partners | $639,974,976 | $891,829,952 |
| 98 | Visionary Wealth Advisors | $637,219,968 | $2,129,479,680 |
| 99 | Armstrong Advisory Group Inc. | $630,131,904 | $889,124,608 |
| 100 | QA Wealth Management | $623,545,088 | $798,801,344 |